History of Rosie the Riveter

The story behind the iconic World War II image and what it means today.
History of Rosie the Riveter
Posted on 3/21/2000

Born from a campaign to recruit female workers for defense industries during World War II, Rosie the Riveter is perhaps the most iconic image of working women and arguably the most memorable image in United States history.

The campaign to recruit women to the industrial workforce during World War II was meant to be temporary and after the war women were expected to leave their jobs. The women who did stay in the workforce were still paid less than their male peers and were often demoted. Rosie the Riveter showed the selflessness and dedication of women across the country and brought to light that women in the workforce were equally as important as men. Their impact changed the workplace forever and women's roles continued to expand after the war.

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